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Insights

Notes from the Swiss market.

Short, practical reads on how Swiss healthcare procurement actually works — for European MedTech teams planning market entry.

A stone bridge over a misty Alpine valley with one section still surrounded by scaffolding, symbolizing an EU-Switzerland agreement that has been signed but is not yet fully in force
Regulatory

What the New EU-Switzerland MRA Means for Your Market Entry — and Why Nothing Changes Yet

A new agreement between the EU and Switzerland could eventually simplify medical device market access — but not yet, and not for a while.

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Abstract composition of distinct glass hospital buildings representing Switzerland's decentralized cantonal hospital network
Market Structure

Switzerland's Cantonal Healthcare System, Explained

What European MedTech companies need to know before treating Switzerland as one market.

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Weathered wooden signpost with multiple blank directional arrows at a Swiss Alpine trailhead, symbolizing the need for a differentiated cantonal strategy
Strategy

Why "One Swiss Strategy" Doesn't Work

A single national go-to-market plan is the fastest way to stall in the Swiss healthcare sector.

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Two business professionals shaking hands, symbolizing direct commercial representation over intermediary distribution
Go-to-Market

Commercial Representation vs. Distributors

Two very different models for entering Switzerland — and how to choose between them.

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More insights coming soon.

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